Trade was born, and in just one year became one of London's most cutting edge clubs. Pete was asked by Pete Tong to guest on 'The Essential Mix' on BBC Radio 1, one of the nations most listened to dance shows. Pete is currently found presenting on KISS 100 FM between 8pm and 10pm on Thursday evenings, deemed to be cult listening by clubbers all over London and beyond. He is also co-presenter of the weekly 'Mixmag Big Tunes' show, produced in conjunction with 'Mixmag' magazine, and 'aired' on Kiss 100 FM on Saturday afternoons between 6pm and 7pm. At the beginning of 1997, he signed as the new weekly resident at Laurence Malice's legendary club TRADE (replacing 'Tall Paul').
Pete featured on 'TRADE Volume 4', and was one of the DJ's top take the club on it's first WORLD tour in 1998 to Australia and South Africa, as well as the clubs first comprehensive tour of the UK. In 1997, Pete was also a regular guest Presenter on ITV's 'Club Nation'…he completed the mixed version of the T.E.C. album "The sound of the hoover", and had singles released with the 'Tinrib' records and 'Shift' recordings. Pete's remixing career continued with Dye Witness's "What would you like to hear again?" proving a huge success for 'Tidy Trax' records in September. In 1998 — Pete spent more time in the studio, completing remixes of 'Jocelyn Brown & Voodoo Possee's' "Love is..", and a new mix of '99th Floor Elevator's' "Hooked on Love" (now signed for a '99 release). 1998 also saw the first ever 'Trade Residents EP', which featured Pete's track "Beauty Magnet" alongside contributions from the other Trade Resident DJ's — Alan Thompson, Malcolm Duffy, Steve Thomas, Tony De Vit, and Ian M. Sadly, this "first ever…" project on the revitalised 'Trade' record label would feature the last track that Tony recorded.
It was thought appropriate that the release should be a tribute to Tony — it's perhaps fitting therefore that the 'Trade EP' has now sold in excess of 30 thousand copies… But as Pete completed '98, his second year as a 'Trade' resident — his most significant news was of his record deal with 'Tripoli Trax' Records. And Pete's debut single ("The Lizard Queen" / "Tragically Glamorous") for the label was one of their best selling releases that year. It was not only this increase in Pete's commitment to his work in the recording studio in '98, but also an incredible demand for his DJ sets that led him to drastically cut down his work as a Journalist and Presenter for BBC News and Current Affairs. 1998 saw Pete not only being booked for 'headline' gigs for the first time in the USA, Canada, and Israel, but also a sharp increase in European bookings. And no amount of good publicity can account for the phenomenal demand for Pete to return to 'headline' the 'Trade '98 African' tour, seven weeks after his first-EVER appearance there. (Pete returned to South Africa, touring 'solo' — without any club backing — in January 1999). Pete rose 14 places (to No 41) on the 'World Top 100 DJ Chart' in DJ Magazine.