Cheeky Tracks is one of the UK's most successful independent hard dance labels, Launched by the Cheeky Boys in 2010 with only an unknown collective of artists, Cheeky Tracks has grown into a established, well-recognised and respected brand that is firmly at the forefront of the hard dance scene.
Rather than focusing on niche areas or sub-genres of hard dance, the Cheeky trademark sound is a classic mix of vocal anthems, big hooks, grooves, melody and good old fashioned hands-in-the-air dance music with crossover appeal - regardless of whether it's chunky funk, banging bounce beats, big room trance floorfillers or heads-down hard house. The team have put together a huge variety of producers - from fresh talent to today's established names, and even producers for international pop artists - who love what they do, and are constantly working hard to provide good quality hard house and hard dance tracks released weekly.
With over 300 releases in 6 years, Cheeky Tracks consistently acheives annual sales of almost 5000 units, and has had over 200 top 10 hits including 60 number ones on several download stores. The label has received growing support from national and international DJs such as Andy Whitby, Technikal, Tidy Boys, Cally Gage, Rodi Style, Paul Maddox and many more. Tracks have also received airplay on national and regional commercial radio stations, as well as featuring on compilations for Goodgreef, Tidy, Riot, HARD and many more.
Many of the unknown artists who began their music careers with Cheeky Tracks have since departed the brand to become major names in dance music - Mr Mister is now an internationally successful house producer under his real name Josh Butler, and Audox is now a headline artist at events in the UK and Europe alongside Andy Whitby. Interestingly, despite being a huge loss to the brand, the gap they left behind has been filled by some of the UK's most enduring and well known dance music veterans - in particular, Kenny Hayes and Harry Hard from the Clubland / AATW records stable - and the label has continued to grow.
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